H2B: An Alternative to Group Health Insurance

Since its founding in 2019, Health2Business (H2B) has worked toward the goal of improving healthcare through community partnerships. 

Doug Hetherington, founder and CEO of H2B, had seen healthcare deteriorate over the years under the pressures of the recession and the ACA, and he believed that a better system was possible if you cut away the barriers that kept providers, employers and patients from achieving their shared goal of high-quality, affordable healthcare. 

Today, amid skyrocketing healthcare costs, Doug’s vision is more important than ever. H2B works with local health systems, providers and employers to prove that there is a better alternative to the traditional health plan model.

Employees Covered
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Community Health Partners
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Average First Year Savings
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The H2B Difference

Many employers, patients and providers have reached the same conclusion – the traditional healthcare model isn’t benefiting them. Every year, rising prices and administrative burdens create greater and greater barriers to care, and too many employers go with the least horrible plan because it seems like the only option.

We believe that a healthcare system in which one party benefits at the expense of others simply isn’t sustainable. That’s why we’re taking a different approach to healthcare, one that puts community health systems front and center and finally provides employer groups with the sustainable solutions they’ve been waiting for.

When we’re not confined by the status quo, we can deliver innovative solutions that yield meaningful results.

The H2B approach uses mutually beneficial, community-based Direct Health Partnerships that put employer groups and community healthcare providers together, so they can deliver better care to employees and their families. At H2B, you’re not just a product or a customer. You’re an integral part of a sustainable collaboration.

Our Values

At H2B, we’re guided by five principles.

Integrity in All We Do

We’re not looking for cheap shortcuts and temporary fixes. We aim to form sustainable, long-term partnerships in which all parties benefit, and that requires a foundation of trust that is only possible when you act with integrity. When you meet with us, we’ll strive to help you understand the best solutions for your needs and your community, whether or not that means working with us.

Power from Transparency

In the traditional healthcare system, employer groups often lack the insights they need to make decisions that benefit their company and their workforce. As part of our goal to eliminate barriers between employer groups, patients and providers, we bring transparency to healthcare.

An Improved Experience

A positive experience needs to match your needs, and that’s only possible when you exercise control over your healthcare. Too often, employer groups lack control over their coverage and costs. We put stakeholders back in the driver’s seat.

Partnerships for Stable Solutions

To plan for the future, you need to know what’s in store. Unpredictability in the traditional health plan model creates stress for employer groups and providers. Our approach fosters stability, so you can move forward with confidence.

Embracing Opportunity

The opportunity is there if you’re ready to take it. Instead of accepting the status quo, we strive to uncover new opportunities to strengthen partnerships and improve our communities.